100% Pure Long Lasting Concealer | Review


100 percent pure long last concealer with super fruits vegan cruelty free

If I put on one make up product, it’s concealer. With my dark undereye circles, redness, and the occasional breakout, concealer can make all the difference. The natural few I’ve tried haven’t had full coverage, so I’m still on a quest for the perfect one. Recently, I tried the 100% Pure Fruit Pigmented Long Lasting Concealer. Here are my thoughts.

 Honestly? It’s okay.

100 percent pure long last concealer shade creme vegan cruelty free

I have applied it both with fingers and a variety of sponges (1, 2, and 3) and it blends nearly seamlessly. There’s no looking creased or cakey. It covers large areas of redness nicely and applies to textured skin without clinging thanks to the silky formula that’s packed with nontoxic natural ingredients. The functionality of the packaging is great, too. There is a small mirror inside the compact, which is great for touch-ups on the go!

Maybe you’re thinking, “So what’s the problem?” and frankly, it just doesn’t have enough coverage for my undereye area and it has a reflective finish when applied over darkness, which looks a bit strange. If you have very prominent discoloration, unfortunately, this isn’t the one for you.

 Another issue is when it comes to covering acne. The slippery texture can work against you here because it tends to pull away from the spot. It’s workable, but I’m confident there are better concealers out there. 

Lastly, I hit pan very quickly. For $25, there doesn’t seem to be much product.


Example of the aforementioned poor undereye coverage and shininess issue.

Ultimately, if you’re covering more than redness or minor discoloration, I’d pass on this product. On a positive note, I was using this concealer in conjunction with this tinted moisturizer by 100% Pure and it’s great! See my review here.

Well, I suppose it’s time to continue my quest to cover my dark circles and find a new concealer to test. Leave your recommendations below!



One thought on “100% Pure Long Lasting Concealer | Review

  1. Pingback: Hynt Beauty Duet Perfecting Concealer Review | Rose Recast

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.