100% Pure BB Cream | Review

100% Pure BB Cream Review Swatches 10 Luminous vegan cruelty free nontoxic

I know I’m supposed to make you read my full review of 100 Percent Pure’s BB cream, but let’s cut to the chase. Want to be that naturally radiant beauty who spends ten minutes getting ready and looks amazing? Buy it.

In my last 100% Pure review, I said I wanted a brow product that didn’t require much work. That’s how I feel about all makeup. As much I love it, I’m not willing to spend a lot of time on it daily. A BB cream seemed like it would be easy to work with and look more natural than foundation, making it perfect for my everyday minimalist face.

Initial Impression

This product is interesting because it supposed to be a medium to full coverage, whereas BB creams typically have a lighter coverage comparable to tinted moisturizer. It also has a dewy finish and SPF 15, which were selling features for me. As always with 100% Pure products, the ingredient list is very clean and of course, it’s vegan.

Immediately, I had two issues with this product. First, you get 1 fl oz. for $39, which seems a bit pricey. Secondly, their other base products come in six to eight shades, but this one only comes in three, so there is definitely not a shade for everyone. Also, I’m not crazy about the packaging, but that’s not a huge drawback for me.

Application & Wear-time

I have the shade 10 Luminous. For comparison, I wear the shade creme in their other products. It looks very orange when you first apply it, yet when blended out it matches perfectly. Honestly, I don’t know how that works, but somehow it does.

As I mentioned, this is supposed to be a medium to full coverage. I completely disagree with that. It’s a light to medium buildable coverage. You could layer it up to get close to full coverage, but when you only have 1 fl oz. to work with, you would go through the tube so quickly. I apply one light layer and it evens out my skin tone, but isn’t enough for acne or concentrated hyperpigmentation.

I apply the BB cream with my fingers like I would apply a lotion as it has the same consistency. It easily spreads out (be sure to use a moisturizer or primer beforehand!), but does not blend well with fingers, so you’ll need a brush or sponge. I use a damp Real Techniques sponge and it blends out well without looking like makeup. It grabs at texture and dry skin, but if you take a bit more care when blending, it’s not very noticeable. Initially, it feels a bit tacky, but dries down within a few minutes.

100% pure bb cream 10 luminous

The finish is super glowy and I’m obsessed! I’m not wearing any highlighter in this photo, just the BB cream. It leaves my dry skin looking so hydrated and lit from within. I set my T-zone with powder because I can get oily throughout the day, which of course takes down the shine, but doesn’t disrupt the BB cream.

It wears well and I don’t touch-up during the day. It doesn’t get patchy, oxidize, or anything scary like that. It actually still looks pretty good when I finally wash my face in the evening.

The Verdict

This product doesn’t perform like it’s meant to in terms of coverage and I’m not thrilled about the price or shade range either, but I still like it. Is that wrong? It’s so just easy to apply and that GLOW. I know it’s not entirely what it’s supposed to be, but it’s still good. If it lasts me a while, then I think I would repurchase it.

Let me know your thoughts if you’ve tried this product. I’d also love to know what your favorite BB cream, tinted moisturizer or foundation is. Leave a comment below!



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