I’m not a perfect blogger (see this post), but in my time on the internet, I’ve learned how to be more efficient, productive and go from struggling with one post per a week to three plus a YouTube video. Streamlining my process has cut a lot of unnecessary stress from my life and for those of you who are looking to grow your blog beyond a hobby, or just like structured fun, here are five steps that will improve your blogging game.
1. Keep a List… or Ten
I get ideas for posts all the time. When I’m eating breakfast, laying in bed at night and everywhere in between. The problem is no matter how great the idea is, I’m bound forget it. Make a list of all your ideas on your phone or in a notebook, even the crazy ones. If you cover a variety of topics and/or use different platforms, create separate lists for each category. That will come in handy for the next step.
2. Create a Content Calendar
At the beginning of each month, I fill in my calendar with every post and video title. If I didn’t, I’d be a mess! The process is quite simple. First, I refer to those handy lists and choose a few ideas from each category. Then, I assign each a date based on how much time I need to complete them and the subject matter, so you’re not seeing the same type of posts (ex. beauty reviews, shopping guides, etc.) back to back.
In my bullet journal, I have spreads dedicated to my blog and video schedules that also integrate to-do lists.
3. Make Time
Honestly, I’m still struggling with this one, but I do think it helps tremendously to have regular blogging hours. Of course not everyone’s schedule allows for this, but if you can form some sense of routine, do it. I’m sure I’m not alone in sitting down to write a blog post and get distracted because I don’t have to be writing right now. Having time cut out of the day to just blog makes for a more dedicated work session.
4. Work in Bulk
Grouping like tasks is an easy way to become more efficient. Instead of writing, shooting, editing and publishing one post at a time, consider doing the same task for multiple posts. This is especially great for photos. You already have your camera out and the lighting is great, so why not take advantage of it and shoot a ton of photos?
5. Have a Safety Net
It’s inevitable there will be times when other areas of your life need more attention and your blog is put on the back burner. Having a few completed posts waiting in your drafts are a lifesaver when you realize you have that school or work deadline, or when you’re feeling uninspired.
If prewritten content isn’t your style, I recommend having a few post ideas that are quick and easy to put together. My Current Green Beauty Wishlist was just that and actually, people really liked it.
What has made you a better blogger? I’d love to know your tips! I hope mine have given you some inspiration to work smarter, not harder. Kind of a lame saying, but accurate.